You
are seriously wasting your money only if you can't make your
clients/visitors smile. You must spend huge dollars on AdWords, SEO &
Social campaigns. Is it all pointless? Are there no sales & no
profit?
If
people come to your website, and your present website would scare
them off, we all want to say that your first impression counts.
According to searches, web designs drive a massive visitors to the
website. When it comes to “awful web designs” that lead to lower
trust & higher friction. It means that it does not matter how
much traffic you drive to your website- if the design of the website
is not alluring plus user-friendly, then you can unexpectedly lose
massive potential customers.
Have
a look at one of the most common mistakes that make people would not
buy from your online store:
The
Visuals are of “Low Quality”
If
your shopping website just embraces online catalogues with poorly
online catalogues, then it will surely one of the reasons to lose the
traffic. The images of “real staff” instead of dated stock images
that are copied from Google.
The
website must have “call to action” & solid reasons to choose
you, and also containing “real videos” of an organization in case
if you handle it. It encourages great impressions of a
well-functioning organization.
The
Website Is Not Alluring Enough To Target The Potential Customers
Do
you know your target audience? Does your business handle consultants,
academics or truck drivers?
Having
all these pivotal things into your mind, then examine your website
carefully. Does the web design speak out to your demographic? Is the
language comfortably within their education level that you are using?
Will the designs, content & images appeal to them? It is
important to be careful while designing & writing the content, it
must be for everyone.
“Boring
& Stale” Content
Roughly
data says,” the users have hardly spent approx. 6 seconds in order
to read the written content. It means you do not have much time to
capture their attention, therefore, make sure you present the great
stuff to your visitors.
We
are dead sure that you have not ever scrolled to the bottom of the
web page to where the copyright data is listed or found that it is
outdated by a year. All these things do not offer much confidence to
the company who owns the website.
An
outdated website or expiry web designs surely turn off the clients.
Make sure that your present website is up-to-date according to new
trends in web designing and all.
When
it comes to the blog, then it must be informative & interesting
one.
If
You Underestimate The Worth Of “About Us” & “Contact Us”
Pages
You
must be surprised regarding how many readers read the content from
“About Us” page. The sources say, “About Us web page is one of
the most visited pages among all”, and “Contact Us” page almost
takes the same level. Whether you are running a big company or
handling work from home, the website must contain contact us page to
your website. If there is a simple web page without basic contact
information, then it looks suspicious & transient.
Visitors
actually know more about you, and if you think you have a great staff
then tell about them. If you have high-profile clients, then let
people know about them in the form of testimonials.
Hence,
having both web pages can make a big difference.
If
“Shopping Cart” Is Making Hitch For Users
Have
you ever purchased from your website as in the functionalities of
your website? How many steps are involved? If it involves more than
one step, then it is undoubtedly so many. In short, the checkout page
must be one page.
To
require guests to sign up before they can check out, or just view the
home page – is again one of the turns off options. You need to
ease the option of check out for your guests.
The
“Trust Indicators” Are Missing
When
the visitors land on your website, and naturally they do not know
about you or they may do not like you. So, how can you expect them to
buy products from you?
If
the website embraces “bad reviews”, “missed contact
information” or “a lack of social proofs”, then you'll lose
confidence from them. Most of the people cast their reviews from
third-party websites such as Google+ or other local directions. All
these independent reviews embrace a lot of weight of trust. It is
pivotal to generate them, ensure that all these are positive.
Set
“Google Alerts” in order to monitor what other people say about
your business & address their comments immediately to manage the
online reputation.
Here're
the following things that visitors think of mistrusted website:
- Complicated Layouts
- Bombardment of Pop-up advertisements
- Small Prints & small font-size of content that is hard to read
- Stale Webs Designs
- Slow Load time of the website
If
You've Adopted Bad Strategies Of SEO
The
bad techniques of bad SEO can hurt your website, undoubtedly, and it
makes complete waste of time. If your website embraces links that are
irrelevant to the website's themes, keyword stuffing, linking to
irrelevant websites & cloaking.
“Mobile-friendly”
Is Missing
If
the website is not mobile-friendly, then it will surely lose its
ranking among various search engines. Do you aware with that what
exactly consumers looking for in a website accessed from the website?
Have a look:
- Speed of the Website
- Finger-friendly & big buttons
- Limited scrolling
- Swift access to business info
- One-direction scrolling (either horizontal or vertical)
If
the website is not mobile-friendly, then it will drive less traffic,
therefore, pay attention to it.
“Videos”
Are Missing That Illustrate The Products
If
an image can speak thousand of words, then a video is worth than
thousands of images. In any way, videos are powerful and providing a
quick & an easy way in order to impart a lot of information
effectively. Include videos to the website, it also improves SEO.
