When
you look back on the SEO industry, you'll notice remarkable changes
not only in the content strategy but in digital marketing as well.
Now, 2015 has come up with some diverse notifications in SEO trends
that will make you more curious regarding what is going to be next in
the industry.
Business
owners can take their commerce to their next level & lead
front-line by adopting following SEO trends for 2015. Check them out:
Social
Engagement Optimization
The
world's largest search engine- Google has modified algorithm!
Fetching more original & user-need based content from the almost
unlimited data upload on it daily. Diverse factors are there in order
to contribute to making the content original, including social media.
On
the other hand, Google has modified algorithm, too, in order to
provide to the rise the social media optimization, and it has also
developed itself in order to get idealistic social signals. There is
a fresh trend of optimizing your website on search engines using
social media, which is called as 'social engagement optimization'.
Numerous
factors that contribute in order to optimize the content with social
engagement, including:
Traffic
Generation- The real-time
traffic includes active followers on Twitter & Facebook. When
people open the link and stay on the page for an appreciable period
of time. If people return to the website using the stream of your
social media presence. The “likes” of Facebook & Twitter do
not impact so much as “discussions” & “shares do.
Social
Queries- If people ask
questions on social media in order to refer to the website or open
the website link to select direct answers on the website.
Search
Queries- When users search the
brand or company name in the search bar or enter questions that are
related to your brand or business.
Correlation-
The correlations of links are
essentially important as compared to causation. For instance, Google
will optimize links shared on Google+ more as compared to those
shared on other social media platforms.
In
Link Building, The Next Milestone Is “Brand Mentions”
Backlink
building has been determined as “implied” and “expressed”
links.
If
the keyword is directly hyperlinked, then it is called as “expressed
link” when a link is optimized by referral, and it is called as
“implied link”.
When
somebody reads about the brand & searches it by entering the name
in the search bar of a search engine, then your brand name is
optimized by implied link building technique.
In
social media, there are two terms i.e. “Relevancy” &
“Trend-Setting” that can help you build implied link &
enhance your search engine ranking by brand mentions technique.
The
Key Is “Semantic Search Optimization” Of Keyword Strategy
You
must be aware with “the Hummingbird update” that has rolled out
in 2015 by Google, which is altered the meaning of “reading between
the lines”. The new method of content analysis was discovered as
“semantics” or “semantic search”.
This
is an order of linguistics that focuses more on the meaning of
content as compared to content components such as “Backlinks” and
“Keywords”. Here are the following factors that make your
content-ready-to-optimize according to semantics rules.
LT
(Long-Tail) & LSI (Latent Semantic Indexing) Keywords-
The
Long-Tail (LT) keywords help you to expand your global target market.
For instance, a flower seller is always a competitor of gift
logistics providers & chocolate producers.
In
addition, the LSI (latest semantic indexing) keywords mention to
keyword stemming or producing synonym keywords to the main keywords.
For instance- the company Apple can also be translated as the fruit.
If you use in the search iPhone or iPad in the same search, then
Google will translate it as the company but not the fruit.
'Mobile-Friendly
SEO' Is Pivotal
Undoubtedly,
the growth of mobile e-commerce & mobile research has made it
vigorous for business owners in order to include mobile SEO
strategies in their business plans. To optimize the website for
mobile-friendly search engine optimization (SEO) is pivotal in order
to meet the criterion of Google that is now known as penalizing the
websites, which are inefficient in offering user-friendly mobile
services.
Mobile-friendly
labels have led to a sudden rise in mobile responsive websites &
online stores. There might be chances that business owners may face
several setbacks if they do not modify the web pages for mobile phone
screens.
Online
Security- It Is Must-Have & Less-Known Factor
Online
stores, blogs & Web pages are examined by search engines for the
security that they provide to the customers as well as visitors.
Instead of improving the secured links, you may also make use of
security certificates & HTTP links rather than HTTP in order to
better search engine ranking.
In
addition, business owners need to check on the security systems that
are used by the support team in order to keep the customer
information safe as all the CMS (Content Management System) will be
optimized soon for security scrutiny of the web pages.
This
is the new era of the beginning of all these major trends, and it is
also a great time to build the foundation & practice them to the
better portfolio in the upcoming years.
