For
entrepreneurs: today, it is pivotal in order to bestow proper
attention to have a mobile presence, as well as to understand &
reach their targeted audience in order to take their business to the
next level. When it comes to “mobile marketing”, then this is
something a clear answer in order to how to reach their targeted
audience, especially if it is the business of start-ups.
As
we know that, mobile marketing is one of the niches which the most
business owners tend to overlook and it can result in isolating the
existing customers, as well as missing out on potential new ones. It
might take a lot of reasons that you are lacking among your rivals,
including all the mobile strategy goes all wrong or you do use the
excessive strategies in order to drive traffic to your website.
However, we are going to share some tips that start-ups need to know
in the niche of mobile marketing, today:
Google
Is Concentrating To “Mobile Marketing”
Google
has kept an eye on internet usage trends, as well as mobile usage,
without a doubt. In fact, you must be heard of regarding the new
updates of Google that are penalizing every website that ain't
mobile-friendly. That means Google has all right to penalize your
website or drop Page rank of your website only if it is not at all
mobile-friendly. Naturally, it is pivotal for your business, whether
you are running a young or old business.
In
order to top rank on Google, make sure your website is a mobile
responsive website.
Your
Rivals Are Already Following This
There
can be chances that your rivals are already adapting mobile
marketing. If they are not, surely they will plan to do it soon.
Hence, if you are still not following it, then start it from today.
If you want to see how you stack up, then it is pretty easier than
you think. Google bestows the tool that can give you the insight,
plus other information in the account of mobile performance.
It
Doesn't Stretch Your Budget
Numerous
of activities are there that involve with mobile marketing, including
social media, emails, paid searches, etc. It doesn't stretch your
budget. For instance, having a social media presence on well-known
social media websites as Facebook, Twitter, etc. All these activities
are competitive. You can do a lot of advantages regarding everything,
and you can even take huge advantages with local listing.
Keeping
all emails mobile-friendly that will help you reach out to a bigger
audience who can engage with your message through your email. Here
are the few tips regarding mobile-friendly emails:
-
Content should be short & informative
-
Make a call-to-action button that must be finger-friendly
-
Subject line should be lying between 35 characters
-
Also, do not forget to use single-layout column
Consumers
Do Use Their Smartphone In Order To Make A Purchase
Entrepreneurs
are still hesitant in order to dive into the terminology- mobile
marketing. They are even concerned the consumers whether use their
smartphone in order to make purchases & gather information or
not. In fact, 80% local searches on mobile devices turn into huge
purchases. So, don't be hesitant!
Usage
Of Smartphone Is Everywhere
According
to sources, citizens of America spend 2 hours & 42 minutes a day
on their smartphone. It is not only America, across the world, people
own their smartphone, and they spend maximum time on their smartphone
in order to surf the web.
It
does not matter where you decide to start with the concept of mobile
marketing, if your planning is extremely well, then you are already
ahead of the game.
