July 2015

Tuesday, July 28, 2015

A Simple Guide To ASO (Application Store Optimization)

Getting your app discovered among over 2 million mobile apps, one of the toughest & biggest things that are facing the mobile industries right now. If you are from the niche of the mobile application, then it is important for you in order to understand the deep analysis of the terminology, as well as the diverse methods for marketing your new app.

On this blog, we're going to highlight one of the pivotal techniques that continues to be overlooked by ASO i.e. Application Store Optimization (it is the procedure in order to enhance the visibility of mobile app in an app store)

In short, SEO for ranking up the website, on the other hand, ASO is for Mobile apps.

Higher your app in an app store of search results, the most visibility, more traffic to your app & you can build more potential customers.

The main objective of the ASO is to drive more traffic to your mobile app that you are likely to launch. Traffic means- let your customers take a specific action to “download your app”. All you need to do is a profound understanding of your targeted audience base, the keywords that potential customers in order to search the relevant apps.

It is important to learn more about- which keywords are being used, by doing so, you'll have a profound understanding of the language of audiences who are desperately searching for relevant & productive apps.

Maybe you are the one who is done with the app and it is miles far away from the audience due to irrelevant keywords, as well as lacking knowledge.

ASO Is Vital For Rivalry

An abundant amount of mobile apps searches from app store searches that are totally organic searches. In the app store, making search one of the best & used methods in order to discover & download the new applications for your smartphone.

In case, if you are still not using the phenomenon ASO in order to enhance the visibility of your mobile app, surely you are missing out something for better to your app.

Unexpected rankings are out there due to continually increasing competition in the arena of mobile apps. How can your app stand among several apps that have already ruled like a boss? Hence, ASO is there for you to eliminate all your worries. It will be your secret yet functional tool. All you need to spend your time in order to improve your ASO, and you'll amaze & meaningful impact on the ranking of your app, plus absolute triumph.

The Mechanism Of ASO

Here, we are going to discuss some terms that can surely affect your ASO:

Title: When we talk about two things at the same time, that means “the title” & “the keyword” are interrelated, and the two are something that can impact on overall organic searches. When your app begins to rank higher, as well as gain more reviews, then the hot topic of your app will start famous by word of mouth. In short, placing the keyword in-between the title is pivotal.

Keywords: The soul of the ASO as well as SEO is “keyword”. We are talking about the relevant keywords not other than a relevant thing. Keywords are the essence of organic search that lessen the job of the user or we can say targeted audience. And the users love it, undoubtedly.

Keywords let you help to monitor your competitors in terms to realize how you compete on a weekly basis.

Being the essential part of an ASO is- the title & keywords are modified easily and you can optimize them without a hitch.

Total No. Of Downloads: The number of downloads is quiet essential that can tell your persona of your performance in the play store or marketplace. Although, you don't have complete control over them.

Ratings & Reviews: Next, this is something very difficult to control. Nonetheless, you have ways to delight the users in order to bestow quality & informative app.

The procedure ASO takes enough in order to flourish the optimize the searches. It has to be monitored, as well as constantly twisted over a period of time. Recently, the common approach regarding ASO has been no approach. That means developers randomly pick the keywords and write descriptions at the last time when the app would be going to submit. And, it results in most of the newly launched apps hidden or almost invisible for years in front of an audience.

The key is to get more triumph with your app is kept testing & experimenting with the keywords in order to consistently rank well, as well as drive more & more traffic in order to download the app.

Sunday, July 26, 2015

For Startups: All You Need To Know About Mobile Marketing

For entrepreneurs: today, it is pivotal in order to bestow proper attention to have a mobile presence, as well as to understand & reach their targeted audience in order to take their business to the next level. When it comes to “mobile marketing”, then this is something a clear answer in order to how to reach their targeted audience, especially if it is the business of start-ups.

As we know that, mobile marketing is one of the niches which the most business owners tend to overlook and it can result in isolating the existing customers, as well as missing out on potential new ones. It might take a lot of reasons that you are lacking among your rivals, including all the mobile strategy goes all wrong or you do use the excessive strategies in order to drive traffic to your website. However, we are going to share some tips that start-ups need to know in the niche of mobile marketing, today:

Google Is Concentrating To “Mobile Marketing”

Google has kept an eye on internet usage trends, as well as mobile usage, without a doubt. In fact, you must be heard of regarding the new updates of Google that are penalizing every website that ain't mobile-friendly. That means Google has all right to penalize your website or drop Page rank of your website only if it is not at all mobile-friendly. Naturally, it is pivotal for your business, whether you are running a young or old business.

In order to top rank on Google, make sure your website is a mobile responsive website.

Your Rivals Are Already Following This

There can be chances that your rivals are already adapting mobile marketing. If they are not, surely they will plan to do it soon. Hence, if you are still not following it, then start it from today. If you want to see how you stack up, then it is pretty easier than you think. Google bestows the tool that can give you the insight, plus other information in the account of mobile performance.

It Doesn't Stretch Your Budget

Numerous of activities are there that involve with mobile marketing, including social media, emails, paid searches, etc. It doesn't stretch your budget. For instance, having a social media presence on well-known social media websites as Facebook, Twitter, etc. All these activities are competitive. You can do a lot of advantages regarding everything, and you can even take huge advantages with local listing.

Keeping all emails mobile-friendly that will help you reach out to a bigger audience who can engage with your message through your email. Here are the few tips regarding mobile-friendly emails:

- Content should be short & informative

- Make a call-to-action button that must be finger-friendly

- Subject line should be lying between 35 characters

- Also, do not forget to use single-layout column

Consumers Do Use Their Smartphone In Order To Make A Purchase

Entrepreneurs are still hesitant in order to dive into the terminology- mobile marketing. They are even concerned the consumers whether use their smartphone in order to make purchases & gather information or not. In fact, 80% local searches on mobile devices turn into huge purchases. So, don't be hesitant!

Usage Of Smartphone Is Everywhere

According to sources, citizens of America spend 2 hours & 42 minutes a day on their smartphone. It is not only America, across the world, people own their smartphone, and they spend maximum time on their smartphone in order to surf the web.

It does not matter where you decide to start with the concept of mobile marketing, if your planning is extremely well, then you are already ahead of the game.

Thursday, July 23, 2015

A Slew Of Questions That You Need To Ask Before Hiring A Web Design Company For Your Next Project

For your next big project, it seems a daunting task to hire an affordable web design company. Numerous web designers you may get, but the good ones never seem available in order to take a project. It may be a case that your friend or cousin may be a web designer who designs the websites. But what about a veteran web designer or a web design company who presents the project flawlessly?

Web designers hear a lot of time that kind of comments such as make a bigger logo on mock-ups. However, there is nothing wrong in order to learn new things for whatever you love to think is worthy. In this blog, we'll highlight some pivotal points while hiring an affordable web design company or veteran web designer:

How Do You Find The Right Professional & Affordable Web Design Company?

When you surf the websites and like the looks & usability of websites, have you ever seen the name of a web designer who design the website? You'll not even find it.

Simply, send a brief email to the owner of the website.
Or, make a list of web designers with whom you want to work with.
What the portfolios of the company looks like?
Can the company that you are going to hire for web design projects accomplish your goals?

Make the First Move

Contact the web designers and talk them via email or whatsoever you would love to. It would be better if you talk to them on a call. It is possible to make sure for you how the company that you are going to shortlist among them talk to you, due to the fact that eventually they'll be responsible for virtually communication of your online business. It is essential to notice:

Do they like a technical jargon?
Are they clear about what they do provide you?

What is the name of the process, they actually follow?
Find out if they deliver on time & under your budget?

A slew of list of pivotal queries in order to ask before you hire a web design company:

How long have you been in this profession?
Do you work for me full time?
Could you please tell me the process of your work?
What is the exact budget range of the project of your company?
When can the work be started?
What do you require from my side before start the project?
Do you prefer customized designs or theme templates?
Do you proffer training or maintenance or post-launch support?
Who is the contact person? Who is going to start the work?

For Pricing The Website, There Is No Industry Standard

It is true, numerous companies have different pricing criteria in order to design & develop the website. It can make a difference if you have already set your budget.

Check what the average project typically costs in order to determine if it fits your budget or not. It makes things easier in order to pick one suitable web design company for you.

Find out when they start work with you & how long you the project typically take.

Next, it is important to be prepared in order to adjust time & money if none of the professionals or web design company you want to hire that could work with you under your budget & timeline. By doing so, it gives you more time in order to focus on your venture ideas, product, services & value.

Tuesday, July 21, 2015

Make You Aware Of These Usability Mistakes In Web Design

Have you ever felt like whenever you design for a new project, there's still something left that your new designed website drastically lack in the marketplace? We know how you feel at that moment.

Monday, July 20, 2015

Adding Functionality With Awesome WordPress Plugins

You must be heard & read about a bombardment of WordPress plugins. There are two plugins that are widely famous as in W3 Total Cache and WordPress SEO Plugin across the web.

In fact, there are still some awestruck WordPress Plugins those are not widely known, but awesome to work with them. In this blog, we are going to highlight on following awesome WordPress Plugins, that will surely add functionality. Check out these plugins:

Simple Custom Post Order

In order to change the sequence of posts, as well as pages on the website, is a complete mess. The only way to do this by altering the dates of publishing the pages or posts that are utterly senseless. Instead of using it, all you need to use “Simple Custom Post Order”- WordPress Plugin.

Allowing the ability to modify the order of pages or posts & other customized post types with the help of using – simple drag & drop interface.

No need to mess with the dates as well as the complicated procedures in order to change the correct order. Surely, the plugin makes all the hassle procedures quickly & on time.

Draw Attention

More than anything- the goal must be to simplify the user experience. Here's the way that once you can do that by creating interactive images within the website.

What do we mean by this exactly? This is basically the place where you can upload an image as well as make some parts of that image a link. Plus, you can also specify the shape of that linked area. One of the best WordPress plugins is “Draw Attention” in order to accomplish this. Well, this is a quiet new plugin, nonetheless, the one who regularly uses the plugin can understand it better that how great the plugin is!

Numerous methods are there in order to use this plugin i.e. Draw Attention. As it describes, this is perfect for Photo Tagging, Product Features, Trade shows, Tutorials, etc.

In plain language, Draw Attention makes the procedure in order to create these interactive images amazingly easy. Moreover, these interactive images are responsive as well as accessible.

Adding Testimonials By- Woo Themes

In order to add the testimonial to the website seems pretty easy with the help of simple procedure as in add a text widget to the sidebar, add the testimonial & that's it!

But this is not the case if you want to add new testimonials of your client's website and the client want it without having the mess with the HTML code or the widgets. It is not simple without using Woo themes. Adding testimonials themes by Woo themes- it allows to create a new customized post type for testimonials. And the client can create it as easy as they post the new post or add a new page. In order to display the testimonial, either you can use a widget or add PHP code to the theme or plugin.

Webmaster User Role

If you are familiar with the client's work before, you have probably gotten the sentence from a client “I am done with or installed a plugin & my website is still not working”. This kind of situations happens when you hand full control of the website to the client. By handling the website, they could accidentally break the parts of the website, or worst condition could be completely crash the website completely. In order to overcome this kind of problems, Nathan Tyler invented “Webmaster User Role” the WordPress plugin theme.

It also creates an extra user role betwixt the Administrator & the Editor.

The Administrator: It has full control over the website that you may not want the client to have. The admin has given the client complete control.

The Editor: It does not provide enough of the control over the website that may client require.

The premium version is also available that lets you the exact controls as the new Admin user will have. The WordPress Plugin- Webmaster User Role combines with some of the top plugins, therefore, you can control the client's access, too.

WP Security Audit Log

If you could keep every action of a log, then it would be so easier & troubleshooting, and every user can make its own website. You must be aware that what WP Security Audit Log does. At any time, the user logs in or out, or page is created, or the plugin is installed. In that way, if there is some security issue encounter, then it is easier to track it down.

The best thing is that if something breaks on the website, you can also see what action caused the issue and you can fix it as quickly as possible.

The WordPress Plugin- WP Security Audit Log is absolutely free. But you also buy extra add-ons that extend the capabilities of it.

It Looks Like Display Advertising Will Never Die

It is true that display advertising has suffered from unfavorable situations in recent years. Display advertising gets a bad bang, whether it is a large amount of both traffic to fishy practices. You see, people are still there who continually oppose the digital advertising, nonetheless, there is still overwhelming evidence that proves the just opposite. We are not saying the people who are saying these kind of statement are wrong. But they are surely decreasing the industries' progress.

Here are the two reasons- why an intelligent group of people might take this point of view of things, and neither of them flattering nor dishonest. We're going to share some evidence in order to understand you that display advertising thing is still in the limelight & can change the game for your business.

Google Also Introduces Improvements To Mobile Advertisements

In its recent blogs, a well-known company Google announced that they'll be introducing myriad changes in the form which ads behave on mobile.

For start ups, they are making the borders of advertisements unclickable! It does mean that when you try to click on the small “X” in order to close the ad, then it will no longer result in you clicking it by accident. Alternatively, Google has made it due to only the more central parts will respond to clicks. However, it helps users in order to make it more soothing. Google believes that with these improvements, the 15% average conversion lift from display advertisements.

Two Things Are Transforming Display Advertising-- Native & Digital Video

Display Advertising embraces “standard banners” with 300x250 medium rectangle. It includes the new forms of innovation that directly benefit from advances in both native, as well as digital video adverting.

Native advertising is a kind of online advertising, including almost everything seen on social platforms, which are also known as digital advertising. However, a sponsored post may not be served in industry standardized boxes, certainly, it puts where people can see it effortlessly.

It is also true that the new breed of digital video advertising that is presented in the content feed rather than in a place of the video stream that we love. In addition, this kind of formatted display advertising is scaling amazingly better.

Undoubtedly, Mobile Is Fueling The Niche Of Digital Advertising

The study says, “mobile adverting has grown at the rate of 110% over the past five years, an astonishing step that has propelled the category to 12.5 million dollars in the year of 2014. And half of this record is used to Mobile search, on the hand, another half is due to display advertising.

In the terms of creative advertising experiences, whilst the industry got off to the rough start. Whereas, you can see the flourishing of compelling display formats from innovative in-feed forms & beautiful smartphone to tablet full-page Flex advertisements.

Digital Advertising Still Works

For us, one of the most compelling evidence of the efficacy in the niche of digital advertising is- the marketers continue to enhance their spending on it.

According to the IAB (Interactive Advertising Bureau), in the year 2014, advertisers spent total $13.5 billion in the display advertising in the United States, excluding Mobile. All the records show 5% increase from the year of 2013.

Display advertising in the niche of Mobile added an extra dollars 6.4 billion during the period. We feel it quite safe in order to assume that if display were not effective, then the planet's smartest marketers wouldn't be spending nearly 20 billion dollars in the United States.

In order to take the more granular view, myriad studies have proven that- the particular forms of display perform, including IAB rising stars that are responsible for driving interaction, as well as brand lift without being seen as invasive. As native display increases awareness, buy intent, as well as post-exposure brand search, which outperforms on perception metrics & brand impact.

Right now, digital display advertising is continually working for marketers, from increasing awareness, demand & desire to enhancing engagement across the purchase channels.

Bottom Line: Digital Display advertising-- it is on the cusp in order to achieve its mature form. When it comes to nest-generation display advertising is already delivering even great performance for marketers in order move into the reader's activity stream, including sight, motion, sound, interaction, as well as offering the ability to user in order to interact with the advertisement content.

✏️ Share your thoughts with us regarding digital display adverting below!

Why You Should Consider These Things Whilst Designing Web Apps

You must be striving hard to craft a slew of web apps from scratch, nonetheless, we are going to tell you that you may probably don't know previously, especially when we talk about “Security” & “User Experience”.

Our experience, as there are a lot of still pivotal things to catch up on. Even outside of what we had seen before or what we knew about, a laundry list of essentials to bear in mind while making a web applications that can make it easy to forget which is something important, specifically when you are just starting out.

The checklist is not exhaustive in any manner & if you are an experienced developer, we'll sure there will be something that will make you surprise. We hope that it'll prove helpful for you, have a look!

Forms: After submitting the forms, the user must should receive the feedback on the submission. If there is something wrong as in after submitting the form, it does not send the user to the next level, then there should be a pop-up or alert or something that let users know the submission of succeeding or failure.

Login Redirects: If the user tries to access the page of the website, but there is not “logged in” page, then the user first should be sent to the page where they will be able to login. After that, it should be redirected to the page where they were originally trying to access that.

If there's something wrong with the password while logging in, then you should provide with the option “reset password” (in case they have forgotten it).

Animations

For the love of all, which is holy!

Don't try to animate each & everything on the app. Mostly CSS animations trigger the layout redraw, and you are limiting yourself in order to transform & opacity.

Next, avoid idle transition calculations. If you use it, make sure use specific properties, for instance- “transition: opacity 250ms ease-in” rather than “transition: all 250ms ease-in”

Security

Identity Management: In order to store the passwords, first of all, hash them, then use widely used the crypto library. You can also add it, outsource identity management to Facebook, Twitter, GitHub, etc.

Confirmation Of Emails: If the user sign ups, then it should be needed that you should provide the user email a confirmation email. In case, if the user update address again, then the same procedure should be triggered again.

Credentials: Do not check ever any kind of credentials, including API keys, database passwords, etc. into source control.

Encryption: There's nothing better than SSL (Secure Sockets Layer) for all of the problems with certificates. Simply, use it! You can use HSTS (HTTP Strict Transport Security) as well.

Email

Subscription Settings: Any emails that send to your end, then it should include-- a link to the page on your application where the user can personalize the email settings. The next, most preferably, an individual link, which unsubscribe them from all email, too.

Mobile

You don't need to develop apps for mobile. But, if you are doing so, make sure it must be an active decision due to the fact that it will have a material impact on the design & engineering of designed app.

SPA (Single Page Apps): Recently, SPA is king! In order to use SPA, you'll be privileged with “fewer page loads” that means all you need to load resources as what you need. But you do not need to reload the complete resource again & again.

Resolutions: In order to develop MVP, you don't need to make sure whether UI works or not on every possible mobile device out there, nevertheless, you should make sure it works on a basic range of both resolutions i.e. Smartphone & tablet.

UX: Forms

Honestly speaking, keep the forms & workflow as simple as that you can be. It is also pivotal if you target mobile as a mobile development platform. It is as simple to understand that nobody wants to fill out the 5 pages on their iPhone.

UX: Bandwidth

While developing for mobile, it is pivotal to take notice on “bandwidth”, which is something precious resource rather as it is on the desktop. In short, you should look for every opportunity in order to decrease the number of requests that being made. Try to make them asynchronous where it can be possible, plus try to minimize the size of the resource that being requested.

We hope that the above list proves informative for those who just starting out on the first web apps. ☺️ If you have other things to add to the above list, ✏️ share with us, we'll see about adding them.

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