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Thursday, April 9, 2015

An Easy Guidebook For Setting Up Your First Online Store



Have you ever thought to set up your own very first online shop? If you want to start it onward, it is now easier more than anything. With a massive free tools & cheap web hosting, there's actually no reason that you can't have your own shopping cart or online store on the web if you have got something worth selling. Thus, all credit goes to e-commerce- this is one of the most spic & span business trends! It is a just simple process that allows to send payments to the world through internet in fractions of seconds. You are now able to sell any sort of products to one planetary stop.

That being said that Enterprise mean trade and trade mean transactions. Every individual really care about security as there are excessive issues happening across the world. Therefore, setting up an online store is not about to start up as your own blog. It demands robust security feature and careful planning anyway. Nonetheless, setting up an online store is not something that is hard to achieve. This content strives to offer quirky & helpful tips that will surely guide you to triumph your business.

Hosting your own online store
There is a slew of online places where you can easily sell stuff online, including Amazon & eBay. However, hosting your own online store empowers you and bestowing more control over the shop. And this is a tremendous opportunity for business branding and must be cost-effective, by adapting this kind of things, you can easily avoid listing & transaction fees.

Building Your Own Strategies 
If you want to shape your thoughts into reality then you should think away from the computer and building your own strategies. You need to consider these things such as:


  • What kind of products will you be trying to sell?
  • How should your website's UI (user interface) look like? 


Here's another thing that you should consider is that setting up few profiles such as Google Account. It can help your enterprise on multiple levels for a new enterprise.

Gathering What You'll Require
Apart from company's name, the products & services, you'll need to gather some essential tools for starting up your online shop. Here's the list of essential tools:

  • The Domain Name & The Web Host
  • Dedicated IP Address
  • The Shopping Cart Script (free): Zen Cart & osCommerce are the two critical backbones of so many online stores and offering free shopping scripts. As most of the web hosts will offer the open source osCommerce script that is quickly installed. But, there are loads of scripts are available, you can install a script manually on the website. For instance, if you an individual use osCommerce, due to it is most widely accessible.  
  • The Payment Gateway: You'll also need an online payment processor so you can accept credit cards until you want people to mail checks. Moreover, payment gateways authorize the credit card information as well as the procedure the transaction in real time and taking a cut of the transaction and depositing the rest into your bank account.
  • PayPal:  it accepts all major credit cards and obvious plus an easiest solution, integrating with most major shopping carts. It has zero setup charges or monthly fees and is very quick, too. 


Setting Up The Website
Once you are done with a domain name registered you can set up your website's homepage & other static pages such as information of your products). Moreover, the script can stand alone as the entire website of your business if you prefer.  Instead of cart & product pages, the script is able to create static pages with company's background.

Opting For The E-Commerce Package
Generally, there are two chief categories to choose from for creating an online shop:


  • Hosted eCommerce Solutions
  • Bespoke-own Scripts


Hosted eCommerce Solutions: Well, there are numerous hosted solutions are out there and providing an amazing experience for the visitors. The administration panel is uniform for all other scripts that provides an easy interface to upload images & other categories. Here're the top three hosted eCommerce solutions that are stand out among all:

#1 Shopify: The website- Shopify is designed beautifully and containing some alluring demos. If you are the one who is willing to start up your online store then Shopify will be spoilt your for choice. It includes-

- SSL security
- Unlimited Server Bandwidth
- Personal App Store
- Customized Mobile Template

Shopify- the script that offers a lot to “user customized” than any other. In the admin panel (backend), you can choose among tons of themes to utilize your own website. If you have a little bit knowledge of HTML/CSS then you can also edit the raw website design online. It is also offering simple yet alluring UI for beginners. This is not everything regarding Shopify, it also includes Live Chat & Contact 24x7 support.

If you have some standard knowledge about HTML then go for Shopify.


#2 BigCommerce: This is the software that could be compared to Shopify with clipped features. It offers clean UI (User Interface) that eliminates a lot of turmoil in the procedure of Signups. With BigCommerce, you can easily add new features, users, products as well as take payments online in just couple of minutes.

You will also able to include details from so many accounts across the web as in Facebook, PayPal, MasterCard. It also offers customized templates to choose from so that you'll never be worried regarding branding.

#3 Yahoo! Merchant Solutions (YMS): For young startups, Yahoo merchant solutions can be your foremost choice. The layout is completely straight forward and very easy to bespoke. It also provides customized traffic analytic plus split testing that is just start from the admin panel of yours. The most popular payment gateways supports, including money orders, PayPal, Checks & Credit cards. This will be an ultimate choice and it can manage entire store deployment & launch.

Bespoke-own Script: For developers, it may be easier to work within their own boundaries. There is a slew of online scripts, but we recommend you four among so many. These are featured open-source e-commerce shopping carts such as:

Zen Cart
Magento
Interspire Shopping Cart
WordPress eShop

Takeaway!

This utter guide explained the simple yet essential things to set up your first online store. We have explained myriad things about it. But it's not a cakewalk to start to finish since even professional web developers still find  it a little bit tough when it comes to open e-commerce stores. Nonetheless, once you go through with these above guide then you'll surely cope up with things if you are new in this.

Wednesday, April 8, 2015

Facebook Is Juicing Up Its (embed) Videos Offerings!


Have you ever found out the perfect Facebook video to illustrate the blog post? Nonetheless, you can embed it directly Thanks to Facebook! It has a beta test and allowing comments on publishers' websites synchronizing to the Facebook page conversely.

The month of May'14, Facebook launched video auto plays. And the results are front of your eyes that means number of viewers of videos on Facebook are more rapidly increasing, undoubtedly! As we all know very well that it is merely vanity touchstones, nonetheless, it all matters the brands. At an F8 developer conference in San Francisco, The CEO of Facebook- Mark Zuckerberg shared abundantly of announcements, including Facebook's aim to compete directly with YouTube!

Reasons- The New Update Of Facebook Is Being Loved By Brands

For many brands, Facebook video is much bigger than YouTube for their promotion & advertisements. This social networking site has always been clear strategies since the emergence of it. And now, uploading the video on Facebook & making it embeddable everywhere on the web can definitely change the entire scenario of brands. How the new update will beneficial for your business?

Facebook Has Myriad Users Base!

Yes, you are reading right thing, Facebook has myriad users base that means 1.3B users. Usually, people might not be on Instagram or on Tumblr, nonetheless, they are at least on Facebook. With the increasing order of Messenger, due to the potential evolution of business chats & Social CRM, people remain stick to Facebook.

Bestowing The Opportunity To All Kind Of Brands Or Businesses

It could bestow the brands the tremendous opportunity aggregating the community on a single channel i.e. Facebook. So, there is no need to switch from one platform to another one to consume the content when you keep your audience engage with this single channel.

Advertising Strategies Could Be More Organized

Whilst spreading investments on diverse platforms on different social media platforms then it could be a great idea concentrating all of them on a single platform. Hence, it could be helpful to optimize content distribution & production for Facebook. And, undoubtedly, it provides the perfect circle to your business.

Facebook Renders New Embed Video Option!

When we talk about few years back, if you wanted to embed video on your website then you had to embed the entire Facebook post containing the video. But now. Facebook has become game changer. You can now embed video in quirky & easy way. According to sources, the rising popularity & availability of “embed videos” of Facebook, it is poised to overhaul YouTube and will become leading video advertising platform.

Facebook is introducing the new embeddable video player that means the users are able to bring clips directly from the social network to outside websites & blogs merely doing copy & paste a string of HTML code. And now, there is gonna be two opportunities to embed Facebook videos on your website:

#1 Embedding the video (Facebook) that you can be able to see in your “News Feed” that isn't uploaded by you

Opening up the News Feed and you'll see the option below to Embed This Video. The selecting option will provide you the video embed code to paste the website.


#2 Embedding your own downloaded Facebook video onto your website.


Opening up the video from your own personal Timeline or Facebook Video Album. Click on “options” tab below the video's description. To generate the code, select Embed Video option.

Friday, April 3, 2015

Google's New Algorithm Will Aim To Turn Every Website Into Mobile-Friendly

Everyone talks about how mobile-centered websites are really important for Google's ranking if you really want to become on the top. Known all over the world, the famous search engine-Google is about to update the algorithm again and these updates & changes will surely impact on your business. That means, something really big!

Google announced that it will be use algorithm soon that will decay such websites positions in search results that are not mobile-friendly. On21st April 2015, Google will begin rolling out mobile-friendly algorithm updates and the updates will have a significant impact on mobile research results for mobile users! If you wouldn't, youmight be losing traffic only if your website isn't available ondiverse screens.
A mobile-friendly website is the one that correctly displays on every gadget such as a smartphone with different operating systems, tablets, iPhone and so on. This sort of websites is easy to load & read. Simply, it must be totally functional & spectacular.
This is good news for those who have already part of mobile-centered websites as Google will be working on a webpage to webpage basis. Moreover, Google will identify the mobile-friendly section of your website but it will not impact on your whole site that is not mobile friendly section.
In the blog, we'll tell you simple & easy things- how to check your website is mobile-friendly or not? Here are best ways to test the website whether it is mobile-friendly or exactly not!

  • Test your Website
  • Considering the user
  • Speed is the Mainstream

And if the website fails the mobile friendliness test then the reasons would be:
  • Too small text that you'll not able to read or the content is abnormally wider than the screen.
  • The existing links are too close together.
  • The Mobile viewport is not set.


What Do You Need To Do Making The Website Mobile-Friendly?
  • How the content looks like? The content of your website must not contain a gap between sentences in the paragraphs. Moreover, the text should be easiest to read & load. Large, visible buttons & menus are classy examples of the mobile-friendly website. The text of the website should be readable & visible without zooming. You'll also need to pay attention to on-page navigation to make them finger friendly.
  • Avoiding <del> Too Much Scrolling </del> Thing: The fusion of touch scrolling from the both vertically & horizontally, with blur & smaller view of the content could be annoying sometimes to deal with. Simultaneously, important information that you would want to deliver could get lost in the scrolling shuffle. Hence, save your users' fingers from unnecessary scrolling by eliminating some paragraphs from the mobile version of the website. In a nutshell, the content fits the website, hence, users do not have to scroll horizontally.
  • Content/Video That Is Not Playable: The content or videos that is unplayable , due to license-constrained media or experience that is required Adobe Flash Player or other players that are not supposed to support broadly on mobile devices. And that kind of issues could be frustrating for users with really bad mobile experience. So instead of any other copyrighted video player, using HTML5 standard tags for animation, since, it can work across all web browsers.
  • Avoiding <del> 404 Error Page </del>: Some websites show an error page to mobile users, nonetheless, they simultaneously they serve content to desktop users. To avoid 404 error page, using responsive design, if possible. This configuration allows to serve the same content on whatever device you may use.
  • Speed Is Everything: This is due to your audience do not have enough time & patience to stay on the website.




Mobile-friendly Test From Google
Well, there are lots of emergence of websites where you can test the mobile friendliness of the website. Take a quick test with the help of Mobile-Friendly Test
The test will tell you the complete persona of your website!
The three things are essentials whilst the mobile-friendly test is that you must know about your targeted audience and the speed is mainstream that means- users do not like to wait for content to load. Hence, speed also matters.
If your website is mobile-friendly then you will get the notification 'Awesome! This page is mobile-friendly'.




What's Next? Analyzing Your Website At The Extreme!
With the help of Web browsers (Chrome, Mozilla Firefox etc.) you can also check the website compatibility on different sizes.


Open the respective website on Web Browser. If you open the website on Mozilla Firefox. To check the website on different sizes, press CTRL+Shift+M. At the top of the web browser, you'll set different sizes (320x480, 980x1280 etc.) And you can adjust accordingly! In case, when you open the website on Chrome, press CTRL+Shift+I. Adjust the sizes accordingly.