With
the rising of “internet marketing”, it is no wonder that
entrepreneurs are throwing themselves to buy everything to drive
traffic into their websites without deep understanding of the niche.
When you begin your the very first search engine campaign then you
should be organized. Before you start spending your hard-earned money
on paid advertising campaign that is designed to drive traffic to
your website, you should take from beginning to end to fully
understand the profound meaning of landing page, landing page
optimization and why landing page is so important plus how to
optimize your landing page?
What
is a Landing Page?
This
is sometimes known as “lead capture page” or “lander”. This
is a single webpage that appears in response to clicking on a search
engine optimized (SEO) search results or an online advertisement.
Or
we can say that- it allows you to capture the information of visitors
or traffic via a lead form. A good landing page will be targeted on a
particular stream of traffic.
What
is Landing Page Optimization?
This
is one of the wider parts of internet marketing and the process is
also called- Conversion Rate Optimization (CRO) or conversion
optimization with the objective of-- improving the percentage of
visitors to the website.
Brilliant
explanation on- How To Optimize The Landing Page?
Your
landing page is quite critical and you only get once chance to make a
good impression. Writing and designing the valuable offer is only the
first step to getting more leads! That's why it's so critical that
landing pages must be properly organized. You Might Be Losing Traffic Only If Your Website Isn't Available On Diverse Screens. So how do you actually
optimize them?
For Long-Term Lead Generations
When
we talk about “lead generations” advantages from SEO then landing
pages are great targets, due to high-ranking landing pages usually
will drive “more leads”. We will talk about the most important
part of landing page that you should be focused on SEO standpoints.
The
Page Title
For
long-term lead generations, the most important thing is that “the
page title”. Whilst creating titles for the landing page then
follow these guidelines:
- Keep it short
- Include high-quality keywords first
- Using vertical pipes (||) to separate concepts & phrases
- Do not include your industry's name in every page title
The
URL of Landing Page
The
next important thing is “URL of the page”. Try to keep them short
and you can use slashes to separate concepts and phrases. Last but
not the least, put more important keywords to the left.
The
Heading Tag
There
should be always only one heading tag “H1” on the landing page.
And it should utterly describe the offers and explanations what that
page is all about! Plus, do not try for any keywords stuffing. Since,
it could confuse visitors and cause them to cause back to the various
results of other
What About Image?
The
visual content is hard enough for search engines to scan and
understand deeply, but it doesn't mean that you can't use the image
to help page rank for certain keywords. The file name of the image
should be short and include words separated by dashes. The alt text
should describe either the content of the image or the content that
image is illustrated. And “Alt Text” is used by screen readers
and it automatically displays when image is failed to open. Including
images with the content could help to raise the page rank.
For More Conversions
For
PPC (Pay Per Click), the process of building well-designed &
organized pages for PPC visitors & optimizing each element on the
page in order to get the maximum percentage of visitors. The landing
page optimization is essential to SEM (Search Engine Marketing). For
an optimized PPC landing page, the requirements include:
- The Strong Headline
- Clean & alluring Design
- User-friendly form
- Catchy, user-friendly Click Button
The
Points Of Impression
Well,
there are myriad ways to design & styles in PPC landing pages
that you can consider.
- The long webpage with a lot of content on valuable products or short page. The only way knowing for sure is by “testing” only.
- You also have to be sure to send traffic to dedicated landing pages but not wastage of money by sending everyone to your homepage.
- No matter what, make sure the landing page matches the ad copy as close as possible. Hence, people get what they click to find in the very first place.
If
you do follow these lessons, you'll surely find out the combination
of landing page that will deliver the best outcomes for your
business!
