Stay Updated With The Awestruck Trends in Web Development, Design & Digital Marketing!

Here's the bombardment of fresh topics that will surely leave you amazed.

Wednesday, March 25, 2015

How To Optimize Your Landing Page With Things People Really Don't Know



With the rising of “internet marketing”, it is no wonder that entrepreneurs are throwing themselves to buy everything to drive traffic into their websites without deep understanding of the niche. When you begin your the very first search engine campaign then you should be organized. Before you start spending your hard-earned money on paid advertising campaign that is designed to drive traffic to your website, you should take from beginning to end to fully understand the profound meaning of landing page, landing page optimization and why landing page is so important plus how to optimize your landing page?

What is a Landing Page?

This is sometimes known as “lead capture page” or “lander”. This is a single webpage that appears in response to clicking on a search engine optimized (SEO) search results or an online advertisement.

Or we can say that- it allows you to capture the information of visitors or traffic via a lead form. A good landing page will be targeted on a particular stream of traffic.

What is Landing Page Optimization?

This is one of the wider parts of internet marketing and the process is also called- Conversion Rate Optimization (CRO) or conversion optimization with the objective of-- improving the percentage of visitors to the website.

Brilliant explanation on- How To Optimize The Landing Page?
Your landing page is quite critical and you only get once chance to make a good impression. Writing and designing the valuable offer is only the first step to getting more leads! That's why it's so critical that landing pages must be properly organized. You Might Be Losing Traffic Only If Your Website Isn't Available On Diverse Screens. So how do you actually optimize them?

For Long-Term Lead Generations
When we talk about “lead generations” advantages from SEO then landing pages are great targets, due to high-ranking landing pages usually will drive “more leads”. We will talk about the most important part of landing page that you should be focused on SEO standpoints.

The Page Title
For long-term lead generations, the most important thing is that “the page title”. Whilst creating titles for the landing page then follow these guidelines:
  • Keep it short
  • Include high-quality keywords first
  • Using vertical pipes (||) to separate concepts & phrases
  • Do not include your industry's name in every page title
The URL of Landing Page
The next important thing is “URL of the page”. Try to keep them short and you can use slashes to separate concepts and phrases. Last but not the least, put more important keywords to the left.

The Heading Tag
There should be always only one heading tag “H1” on the landing page. And it should utterly describe the offers and explanations what that page is all about! Plus, do not try for any keywords stuffing. Since, it could confuse visitors and cause them to cause back to the various results of other

What About Image?
The visual content is hard enough for search engines to scan and understand deeply, but it doesn't mean that you can't use the image to help page rank for certain keywords. The file name of the image should be short and include words separated by dashes. The alt text should describe either the content of the image or the content that image is illustrated. And “Alt Text” is used by screen readers and it automatically displays when image is failed to open. Including images with the content could help to raise the page rank.

For More Conversions
For PPC (Pay Per Click), the process of building well-designed & organized pages for PPC visitors & optimizing each element on the page in order to get the maximum percentage of visitors. The landing page optimization is essential to SEM (Search Engine Marketing). For an optimized PPC landing page, the requirements include:
  • The Strong Headline
  • Clean & alluring Design
  • User-friendly form
  • Catchy, user-friendly Click Button

The Points Of Impression

Well, there are myriad ways to design & styles in PPC landing pages that you can consider.
  • The long webpage with a lot of content on valuable products or short page. The only way knowing for sure is by “testing” only.
  • You also have to be sure to send traffic to dedicated landing pages but not wastage of money by sending everyone to your homepage.
  • No matter what, make sure the landing page matches the ad copy as close as possible. Hence, people get what they click to find in the very first place.


If you do follow these lessons, you'll surely find out the combination of landing page that will deliver the best outcomes for your business!

Monday, March 23, 2015

Here's How To Create Multilingual Website That Can Work Profound To Raise Your Business!




The year - 2014 had well-marked the first year in that “non-English” downloads of WordPress had excelled “English language” downloads. The credit goes to internalization improvements in WordPress that allows users to click & choose their preferred languages. And the platform has also opened up to those users who speak & read other languages other than English. For the users of WordPress, some websites merely offer products and services but it is quite different & unique if you provide them multilingual experience with the perfect products & services. By doing so, you will not lose your potential customers! Let us explore the term - Multilingual website in this content.

How To Create A Multilingual Website?

The Multilingual Website offers content in multiple or more than one language, including French, Spanish, Portuguese etc. So, let us start with - how to create a multilingual website and other solutions for translating WordPress.

Using WPML Plugin

The one of the easiest ways to build WordPress multilingual is with the WPML Plugin, it allows authors write content in “diverse or so many” languages & translate them, too.
  • Once you install the core WPML plugin & any other optional add-ons then you can give the opportunity to see a quick overview of the features of plugins by launching the WPML.
  • The next step is to select the current content language and choose the additional language that the respective website and its content will be published in. The website will be available in, after selecting the language.
    [Note- You must determine that how visitors to the respective website can switch between those languages and where you will display the “switcher menu”.]
  • You can now easily add the switcher to the theme's widget areas. Moreover, the switcher can also set as the mobile-friendly for users that are visiting right there.
  • With the help of WPML Plugin, you can also insert the switcher into the location of your choice by just adding up the supplied PHP to the appropriate theme file.
  • Once you have chosen the language you will be able to publish the content in plus how the visitors will make their selections. You must also configure how the diverse versions of the content are stored on the website. The accessible options are:
    - The different language for each language (es.domain.com)
    - The different languages in separate directories (domain.com/es/)
    - The name of the language added as a URL parameter (domain.com?lang=es)
  • You can also set the default admin language of the website. This is useful especially for those who are managing & administrating the websites in any languages other than English.


Translating The Content & Website

As we believe that, translating the content is another important task after configured the WPML Plugin. Once plugin is configured then it will automatically display the content in different languages. WPML does not merely leave you to own your device, but it makes very easy to see which part of the content of the website have or have not translated. On the admin area, with the help of translation management console, you can easily & quickly filter any existing content that is still to be translated.

The WPML plugin adds an options panel that allows to set which language is written in. From this option, you can order the translation of the post that you are working on with IcanLocalize translators. If you want to create the new version of the post, you can select the translate the content for yourself by clicking on the corresponding button.


Hence, WPML has grown in popularity in the realm of dynamic development in translating the content. And the Plugin is offering immeasurable extensions plus compatible third party plugins. Hence, it gives the ability to offer the users the choices of multiple languages whilst interacting with the content.

Wednesday, March 18, 2015

You Might Be Losing Traffic Only If Your Website Isn't Available On Diverse Screens



Why Should You Focus On Mobile - Centered Websites?

The world is going to be smart & online with smart gadgets. Smart gadgets have become the primary choice for people of any age group. The question is how to make the right choice between three configuration. However, there is a persistent struggle to make the website look alluring on each gadget such as Smartphone, Tablets, iPad etc with different screen sizes. It is an time period where business has to aware whether they pick responsive or dynamic serving design or separate URLs. In order to decide which one would work for you then one has to understand between in three categories (responsive, dynamic or separate URLs) that why your business needs a professional website & online presence?

Mobile & Desktop Web Users Graph


Choosing Among Responsive Design Or Various Website's Versions For Better Mobile Experience

Option 1. Responsive Web Design

Serving the same (HTML) code on the same URL and CSS media queries determining how the content is rendered on the client's side.

Responsive Designs allow designers to build websites that adapt to every screen and one of the most empowering tools to be adopted in few year before. Also, It provides “optimal viewing experience”- that means easy reading & navigation with a minimum of scrolling, re sizing & panning across different devices- from desktops to mobile devices.

In a nutshell, your website will automatically adjust on every device without losing the overall feel. Without a doubt, it has been most admired & accepted designs in the world of designs.

A very example of niche - Microsoft has been using responsive web design.





Pros

  • It is Google's recommended method and easier to maintain a single HTML/CSS code base
  • Build once and run through all devices. Hence, this is the “single-code base”.
  • Cost-effective or reduce maintenance cost
  • Providing flexibility & control

Cons
  • Firstly, The design could give the search engine rank bump since the design is recommended by Google. Unfortunately, it's not true always true since ranking system of Google is based on whether or not website delivering the right & qualitative information.
  • Secondly, Implementation is difficult as compared to other websites and that could lead to ultra expenditures if it could not have been last few times.

Responsive Designs- One Size Fits All

Simply, it is the methodology, recommending the design plus implementation of the website that responds to environment-based on the screen size, orientation and O.S (Operating System) of their device. The framework embraces flexible grids, layouts, images and smart use of CSS (Cascading Style Sheets) media queries. When we switch one device to another then the website automatically accommodates for the scripting abilities, screen sizes & resolutions.

Responsive Is Not A Crosscut

It is quite easy to say to create responsive websites that will be less expensive rather than creating an application. However, it is still important to consider the costs, especially if existing site is not responsive. The cost depends on both design and upgrades. Plus, it is not about fitting on mobile screens but it is also about scenarios ideas for mobiles & ensuring functionality in contexts. For instance, if you are a restaurant holder then your website should offer easy to access to directions. That means buttons are touch-friendly and buttons are easy to use.

Option 2: Dynamic Serving

Dynamic Serving serves different HTML for the same URL”. It means that - depending on viewing device that you are using right on and you'll get “different” website & overall experience. Here, “different” means the website is designed specifically for each device.

It is a setup where the server responds with diverse HTML & CSS on the same URL depending on the user agent responding page. It also uses the same URL as above one but generates a diverse version of HTML for different types of devices that is based on “what the server knows about the user's browser”?
“Don't Just build things differently, build different things”.

Pros
  • Uses only one URL
  • No need for redirection
Cons
  • Need to crawl pages with diverse user agents
  • User agent redirection is likely to mistakes
Option 3: Separate or Mobile URLs

As the name already explains that it serves different codes to each device and on individual URLs. Simply, each URL has an equivalent different URL serving mobile optimized content. Technically, there are three ways having a mobile site on separate URLs: Mobile Directory & Mobile Sub-domain or a separate sub domain TLD (Top-level Domain).
  • Mobile Directory (domain.com/mobile/)
  • Mobile Sub-domain (mobile.domain.com)
Moreover, the user agent direction is employed to redirect mobile users landing on the version of desktop. Technically side, each webpage of the desktop's version should have a rel=”alternate” tag pointing at the mobile version in the <head> section. It would help search engines bots realize that there is a mobile version & crawl it.

Check out the example:

<link rel=”alternate” media=”only screen and (max-width:640 px)”
href=”http:// m.example.com/red-widgets”>

For instance, the most popular social networking website - Facebook has been using this technique for so long.



Pros
  • It is easier to implement.
  • A mobile URL can serve mobile-detected content.
Cons
  • Redirection is likely to be mistaken.
  • It is a waste of crawling resources.
The Conclusion

Responsive web designs are the great way to give an industry a mobile experience. But it should not be considered the single mobile approach. Before making any decision, an industry should evaluate all the other two configurations.

However, responsive designs may dominate today's world of technology. But among retailers, dynamic serving is most popular. Well, responsive designs represent the industry's second-generation mobile solution. Responsive has some pitfalls of its own and these shortcomings push retailers towards dynamic serving solutions. When we talk about featured phones & tablets then responsive does not support CSS media queries. Hence, responsive cannot be used. However, two other configurations are supported.

Monday, March 16, 2015

How To Meet the best-suited programming language choice in the realm of dynamic web development



Do you know that it's essential to choose the right platform plus tools for personalized projects if you want the resulting system to be successful? It's quite important to know that why are you reading this information. There may be two reasons either you are about to start young start-up or you need to revamp the software to stay ahead in the era of dynamic development in technology. There are number of ethical stories regarding choosing the right programming language for utter solutions for your business. It's pretty hard to say that which programming language is the best. And in many cases, the decision depends on the company's goals, mission & vision.

Surely, there is a slew of endless queries are there in mind - Is Java the best technology for your project or not? Or PHP, .Net or Perl? There are the same number of database to choose from such as MySQL, SQL, Access or might be Oracle. Here, is the list of today's most famous languages showing basic tendencies of it. Well, there is an array of languages available and most suitable for web programming, nonetheless, there is no reason to believe that only single language will absolutely prevail and command the scene of web programming. Developing the simple website, the question is which framework & language is best-fitted into your needs?

Comparing the most common web programming languages

When it comes to built database-driven websites with the help of diverse scripting languages as ASP.Net, PHP, Perl etc. And, moreover, they commonly fall into two groups as open-source & proprietary. The web programming languages have a variety of ancestors as scripting language, shell languages, conventional & mark-up languages.

#1 The .Net Framework & It's Characteristics

One of the most popular software developed by Microsoft Corporation in Microsoft Windows .Net Framework. Offering language interoperability for diverse languages in programming and means of accessing a functionality that is executed in the older plus newer programs that are implemented outside the .Net context. Here are the chief features of .NET framework as:
  • Interoperability
  • Common Language Runtime Engine
  • Language Independence
  • Base Class Library
  • Portability
  • Simple Deployment
#2 PHP

Well-known language PHP was developed in 1996 and the young one as compared to others is an open-source (promotes the universal access to a free license to the design of the product) programming language that is commonly used for “web applications”. Allowing to produce dynamic webpages. It means that instead of creating the individual file full of code for every webpage of the website. Plus, for accessing & displaying information from a database that can create pages when it is needed as you can write couple of rules.
  • Dynamic
  • Vast Libraries
  • Big Developer Community
A server-side scripting language that is designed for web development and also used as general-purpose programming language and providing the customized interface for the user. In addition, it works on server-side and embedded into HTML (Hypertext Markup Language) pages. It has huge number of frameworks & libraries. The well-known industries such as some most popular social networking sites are the part of PHP alumni. Web-programming & strong documentation are the most common reasons for its popularity across the globe.

#3 JavaScript

First of all, there is nothing common in between Java & JavaScript. Well, both are programming languages, nonetheless, it is completely different as it is used for “client-side” solutions in web development. As client-side programming is run on the user's computer. JavaScript is a good example of client-side programming language. It is used to built simple scripts that works with web browsers and simple set of commands. It can also be used to run checks on form values and send alerts to the browser of users.

JavaScript- the simplest language allows creating so many useful things for:
  • The Improvement Of Website Designs
  • Browser Detection
  • Form Validation

#4 Java

It was created with a WORA (Write Once, Run Anywhere) approach, making it easier for code-written on one machine to run on another. Java is a core tool for creating enterprise apps since the arrival of J2EE. Java- the object programming language and there is no doubt in that is it leads the top lists of best programming language, due to the reason that it has well-written and well-organized libraries. It is widely used by Google as the major part of the Android operating system. To create Android applications, Java is widely used in the era of technology.
  • Simple, Object-oriented & familiar
  • Secure & Robust
  • High-performing & portability
  • Dynamic, threaded & Interpreted
  • It also acts as automatic memory management
#5 Python

People who use Linux knows very well what do mean by “Python”? High-level, simple and general purpose programming language. Moreover, it is quite easy to understand with clear & standardized syntax that's why Google loves Python.
  • Powerful Tool that allows creating various programs.
  • Building various apps for cloud computing.
When we talk about frameworks of Python then Django, it encourages rapid development and clean designs.

#6 Ruby & Ruby on Rails

An open-source application framework for creating apps that is written in RUBY and very popular, this is one of the most popular interpreted languages for start-ups. It was created in 1995 and after the year of 2006, it gained popularity among programmers. It is the mixture of various programming languages as Perl, Ada, and others. It allows creating various stimulation, robotic, web & business applications, networking applications and so many. It is also suitable for automation with Puppet (is a configuration management system that allows to define the state of IT infrastructure) that is open-source configuration management that is written natively in the language. It suits almost everything. In a nutshell,
  • Dynamic
  • Reflective
  • Object-oriented
  • General purpose programming language
It also supports multiple programming models, including imperative, object-oriented and functional.

ROR (Ruby on Rails) is an open-source web application framework that is written in Ruby and it is used for simplest expense tracking apps to full-featured apps with huge number of users.

#7 Node.js

For server-side & networking applications, it is an open-source, cross-platform runtime environment. This is the fresh entry in the list of frameworks. In a nutshell, it is an event-driven architecture and non-blocking I/O API that optimizes the throughput & scalability of apps. And, it is gaining adoption as a server-side platform and is widely used by Walmart, LinkedIn, PayPal etc.
  • Event-driven & Dynamic
  • Limited Libraries & Smaller Community
Finally, The conclusion

Now, the question is which one is best? The chief characteristic of languages is the primary point that can make a difference. When it comes to the cloud development, opt for interpretive, dynamic, open-source languages. Plus, for enterprise apps that embrace critical securities, compiled languages must be better. Opting the specific language has become a complex thing and it has to be decided on through the full analysis of the project and considering every aspect of your needs of the project.


Saturday, March 14, 2015

Reasons That Why Start-Up Needs A Professional Website Right Now



When we talk about businesses then producing the website as an imperative tool to attract customers across the globe, selecting the relevant products & making it easier for current clients to get assistance with their concerns. Creating the professional website designs do not complicate.

Now, we will talk about what is the essence of professional website designs to get best business outcomes. The first noticeable thing is that those days have gone when website is just an information about the company. It is used to built an abundant mark in the minds of clients & plays an incredibly essential role in the endeavor of business development. The professional website design is not merely having something that has become a time-honored practice to build the sufficient mark in the realm of commerce. However, the website does not tell about in-and-out of the industry but assuming that it is an attractive template plus smart content that helps to accumulate best feedback and reach the targeted audience.

Have you ever imagined the very first website looked like? It was nothing like that we have today. It was absolutely zero styling- no images, CSS & parallax designs. And now, we can do a lot with websites to make them functional yet stylish. It's fun to take a look back at where we came from. If you were asked approx 15 people to define what website design is? Then you will most likely to get the slew of different answers. Website design means diverse things for different people. Well, the computer programmer looks at the different point of view the designs of the websites than the graphic designers.

Promoting The Small Business For Less
What do you think that the best way to promote the business to get the world out in the most affordable way? You can promote your business in many ways and it is an ongoing challenge for small start-ups if you pick so called “expensive advertising firm”. Big commerce invests the large amount of money. But if you have the young business then it does not possible for you to spend the large amount of money on expensive advertisements. This is for those who want to promote their business without stretching the dollars.

Simply, Have a professional website!
By doing so, your young start-up can gain incredible credibility. This is the age of where people are obsessed with online products & services. By having professional website, your business could able to strong professional image of your business. Hence, you can surely promote the website for better.

Saving Money & Time
If you are running young business then you may probably think that you can't afford the website that is a professional one. As compared with the cost of the newspaper advertisement, the website is considered to be more cost-effective & time-saving way more than anything.

Building The Strong Professional Network
Yes! That's right. You can build strong professional network. Undoubtedly, website provides a showcase to your work and simultaneously you get strong & high-quality personal network for your start-up.

Creating The Specific Place For Information & Communication
Well, it is the primary place for communication & information for your services & products of your brand or business. The website can be your business' greatest communication tool. Whatsoever time is over there, the customer of any place across the globe can access your website and get appropriate information about your business or brand.

Adding Authenticity To Your Business
Having the professional website, you can create automatically authenticity and validates the business in the mind of your customers. To the audience, it creates confidence that your commerce genuinely works. If you haven't the website then people do think that you can't afford it or you are not real one.

Allowing You To Keep Up & Staying Ahead With Your Competition
Get a step ahead by having the website for your commerce. If you don't have this then you will create the triumph business eventually. It can help you to boost your reputation & playing field between your competitors.

The Advantageous Advertising Tool
The website provides the platform & great exposure to your company. Your customers can easily stalk your activities, latest products & services. Hence, believe that it could be the advantageous tool without spending a fortune.

The Conclusion
So, what do you think that every start-up should have the website? The answer is still “big yes”. Nonetheless, it doesn't mean that the task is expensive. The website does not mean high-tech, expensive or stretching your budget to get the benefits. It is simply the potent mix of beautiful plus functional website designs & good content with full of information. No matter how long have you been in the business, if you follow these rules while making the website or something else, you will never ever feel down. So, get ready once again to recreate your website and experience the endless time period of triumph.
Subscribe to: Comments ( Atom )