Stay Updated With The Awestruck Trends in Web Development, Design & Digital Marketing!

Here's the bombardment of fresh topics that will surely leave you amazed.

Friday, October 9, 2015

How to Boost Your Social Media Engagement

As a business owner: you need to think of “social media” like fishing. However, a lot of people approach social media marketing with any bait whatever.

What About “bait” That We're Talking About? Is It Engagement?
In order to set up an account of Twitter & Facebook page, both are good for embarking, nonetheless, if you do not attach anything good in taste at the end of the pole, then you will be fishing for a quite long time for viable lead. Here are some tips in order to boost your social media engagement for better:
Geo-Target- In case, if your business is to say, New York, and you do operate in a specific location or you are organizing events or something, or you are merely trying to get people in the front door of the establishment, and then you are not going to have a luck if you are marketing to Omaha.

In order to determine, who is tweeting relevant keywords in your searches, using conduct searches. There is a simple way to do it by using Twitter's own search function on Twitter.
Pivotal To 'Be Useful'- Stalk what people are posting, or tweeting on Facebook & Twitter, respectively. Lend a hand, if you can do this. Setting up searches for specific “problem areas” in your industry.

For instance, a web designer may look for people having issues installing WordPress or a chiropractor may really search to look for people tweeting regarding back pain. In case, if you reply back with something helpful, after that, a person is very likely to stay in touch with you as well as follow what you have to say! Just face it! People do buy what they really like. The approach may not convert the leads spontaneously, but it is well worth having something good cause irons in the fire. 
 
Discover Where You Stand- Enormous brands do use social media as their very first platform where they can actually sell & make money. Undoubtedly, social media is a free advertising platform where they can simply “sell”. If you are making efforts in order to shape an absolutely unique brand to identify your audience thru social media, all you need to know is that- how aware people are of your business/ product/ services, whether they take your business either positively or negatively. It also makes you more informed decisions as opposed to shots in the dark! 
 
The tool 'Mention', allowing the ability to listen in on the conversation regarding the brand and its related keywords around the web. In order to use the tool 'Mention', not merely do you get to hear in real time what is being related said about you online, plus you even get to participate in this conversation directly.
It allows you to take track & analyze the position over time, and helping you out to judge the effectiveness of all your social media efforts.

On the other hand, the other powerful tool is 'Talkwalker' that put all online activity surrounding your brand in a single as well as searchable place. Opt the search terms (company's name, industry niche, etc.) and watch the related posts that appear alongside that is easy-to-understand as well as approachable data. You can also even sort out the results by engagement statics in order to stalk your rival's activities.

It also provides handy “hashtag cloud” visualizations that explain the activity surrounding related hashtags. Either the hashtag is an official part of your campaign or fan-generated, then you will be able to track its use over time and any positive or negative sentiment that is attached to it.

Do not Automate Engagement- Undoubtedly, we all have a busy schedule, and in order to succeed social media marketing strategy, you can't automate the engagement side. The social media may be virtual, but it is still a real human interaction. Simply, you cannot automate the engagement. But, you can organize it, and numerous tools are out there in order to help you keep track all of your social media marketing. You can collaborate with your team of people in order to get it all done. In short, do not automate engagement. 
 
Get Credible Spokespeople for Free- In order to talk about your brand on social is amazingly good, but getting essential as in people do talk about that as it stimulates your audience's interest, and takes your brand visibility to the new level. Advertisements are known very well for decades as what social media marketers are merely realizing as in social media is simply gold for your brand.
There's a powerful tool- HARO that will help your brand out in order to take place on the front page of The New York Times without spending a single penny. The tool connects you journalists in need of interesting new content with experts who need a platform in order to publish their stuff. It means that- you can bestow an interesting & novel content, which features your brand to reporters who are looking for the latest scoop.
It also sends the alerts regarding journalists in the need of “sources” in specific areas, plus you can reach out to the ones, which match your skill sets. It gives your brand an immense opportunity to be featured on respected platforms, which may not have been able to get on otherwise. 
 
Deal With Customers' Problems In A Jiffy- To get face-to-face interaction with users in a real time is an option, which is not a marketing platform other than social media offers. Then, why downgrade the critical function of CRM to traditional channels such as phone or email? The industries that have invested in CRM thru social media regularly harvest the advantages of spontaneous, plus engaging conversations with customers instead of plain & odd complaint resolutions.
Another social CRM tool is 'Nimble', which allows you to offer customer care over social media platforms without a hitch. The tool 'Nimble' does a bunch of things extremely well. It also builds detailed customer profiles by collecting data from diverse sources, including Gmail, Facebook, LinkedIn and more.

It also tracks step by step every interaction that you have ever had with each user, therefore, offering a clear portrait of every customer. The rich customer data helps you to respond them in a more meaningful way, and on the platforms they are most comfortable with.

The conversions around platform all come into one location in order to create a unified inbox from where you can respond to every customer input spontaneously.

Simply, use social media as a powerful tool in order to build strong bonds rather than hard selling to them with each post & tweet!

Tuesday, October 6, 2015

Some Unknown Techniques To Increase Website Performance


There's no secret that the people are much fascinated by faster runner, computer processor, fastest car, and even fastest website! That's true. Undoubtedly. In the world of technology, in order to optimize the website thru responsive web design is a must in order to achieve high performance & top speed.

It is especially true with the statement that 5th of the world's population does access the Internet thru mobile devices only. Due to the fact that the websites need the ability to quickly compatible with the variety of devices. The companies which choose not to go responsive, then the performance suffers a lot eventually. It can be attributed to three things such as rendering performance, programming interface and loading performance.

On this blog, focusing on how to avoid the most popular blunders people make, nonetheless, first of all, we want to introduce a few rules that specify when an application can be called “foremost”.

To Shed The Excessive Weight
With a lot of codes, you must have a massive application, but you'll find out that in most of the projects, one of the biggest problems of yours is to end up with the images. They increase the HTTP requests count and load time. In case, if you make use of a high-quality transparent PNG files that it can be even more a headache. Until you start to use of appropriate tools, learn how to organize image sets as well. The very first step to organizing images is to properly prepare them. However, it is easy to optimize JPEGs, and people often complain that there is no way to optimize PNG images due to decreasing the quality. Withal, have a look at the old concept, which is “color quantizer” application. It is a great tool for optimizing PNG images without losing quality, and the images will look sharp after the correct optimization.

Minimize The HTTP Requests
According to sources- the load time of the web page is spent on downloading the diverse parts of the pages, including stylesheets, images, scripts, flash, etc. One of the quickest ways to enhance the website's speed is to simplify the design-

  • Use CSS rather than images whenever possible.
  • To fuse multiple stylesheets into one.
  • Reduce scripts & put them at the bottom of the page.

The other way to optimize images is thru “sprites”. It allows you to reduce the quantity of HTTP requests that is one of the key points for the fast web page loading.

We recommend you a plug-in, for sprite auto-generation, use SASS and Compass. That is also called “easy spirits”, and it is quite easier. This plug-in will help you not only increase the speed of the website, but to elevate the productivity.

Keep Things Simple
In case, if you are using less popular web browsers such as IE8 (Internet Explorer 8)or lower or other outdated browsers, then you are merely aggravating your work, the performance of web, and patched places that are becoming heavier, till they become unbearable. Whilst IE8 is still in the marketplace, most of the users & developers will be happier in order see default web components, which perform faster. It will also help you out to save money.

Bear in mind that you should pick the “web fonts” carefully. Remember, in order to limit font families & variations, you can lessen the web loading time by only using essential fonts, which are commonly used.

The Essentials Of Optimizations
Staying updated with the performance of the website, bear in mind the following pivotal tips-
  • Minify the CSS files & reduce file quantity to the minimum.
  • Do not use the @import rule in the CSS files.
  • JavaScript files should be loaded before closing the body tag.
  • Load the CSS files only in the Head Tag as soon as possible.

 Reduce The Server Response Time
Your target must be a server response time less than 200 milliseconds. If you do follow the tips, you are about to achieve your goals.

Enable Browser Caching
If you visit the website, the elements on the page that you visit that are stored on the hard drive in a cache or a temporary storage. And the next time you visit the website, your web browser can load the page without having to send another HTTP request to the server.

Suppose, someone visits the website very first time, it must be downloaded the HTML document, JavaScript files, stylesheets & images before being able to use your web page. It may be as of 30 components & 2.4 seconds.

When the page has been loaded and the different components which are stored in the user's cache, and only a few components needs to be downloaded for subsequent visits. All cacheable resources, including image files, JS & CSS files, PDFs, media files, etc., set expires time to a minimum of one week, and preferably up to 1 year in the future.

Enable Compression
The larger web pages are often times 100kb and more, resulting they are bulky and slow to download. One of the best ways to speed up the load time is to zip them, and the technique is called as compression. By compressing, it reduces the bandwidth of your pages, therefore, by reducing HTTP response. There's a tool called as “Gzip”.

Prioritize above-the-fold Content
We just recommend you that you use only one CSS stylesheet & no inline CSS- there is one caution that you need to consider. You can improve user-experience by having above-the-fold load faster even the rest pages takes a few seconds to load.

Wrapping Up
Undoubtedly, some of these tips are easy to implement, however, there are a few advanced tactics, which can be intimidating if you ain't technically inclined. 

Tuesday, September 29, 2015

SEO Trends Every Entrepreneur Needs To Know

When you look back on the SEO industry, you'll notice remarkable changes not only in the content strategy but in digital marketing as well. Now, 2015 has come up with some diverse notifications in SEO trends that will make you more curious regarding what is going to be next in the industry.

Business owners can take their commerce to their next level & lead front-line by adopting following SEO trends for 2015. Check them out:

Social Engagement Optimization

The world's largest search engine- Google has modified algorithm! Fetching more original & user-need based content from the almost unlimited data upload on it daily. Diverse factors are there in order to contribute to making the content original, including social media.

On the other hand, Google has modified algorithm, too, in order to provide to the rise the social media optimization, and it has also developed itself in order to get idealistic social signals. There is a fresh trend of optimizing your website on search engines using social media, which is called as 'social engagement optimization'.

Numerous factors that contribute in order to optimize the content with social engagement, including:

Traffic Generation- The real-time traffic includes active followers on Twitter & Facebook. When people open the link and stay on the page for an appreciable period of time. If people return to the website using the stream of your social media presence. The “likes” of Facebook & Twitter do not impact so much as “discussions” & “shares do.

Social Queries- If people ask questions on social media in order to refer to the website or open the website link to select direct answers on the website.

Search Queries- When users search the brand or company name in the search bar or enter questions that are related to your brand or business.

Correlation- The correlations of links are essentially important as compared to causation. For instance, Google will optimize links shared on Google+ more as compared to those shared on other social media platforms.


In Link Building, The Next Milestone Is “Brand Mentions”

Backlink building has been determined as “implied” and “expressed” links.

If the keyword is directly hyperlinked, then it is called as “expressed link” when a link is optimized by referral, and it is called as “implied link”.

When somebody reads about the brand & searches it by entering the name in the search bar of a search engine, then your brand name is optimized by implied link building technique.

In social media, there are two terms i.e. “Relevancy” & “Trend-Setting” that can help you build implied link & enhance your search engine ranking by brand mentions technique.


The Key Is “Semantic Search Optimization” Of Keyword Strategy

You must be aware with “the Hummingbird update” that has rolled out in 2015 by Google, which is altered the meaning of “reading between the lines”. The new method of content analysis was discovered as “semantics” or “semantic search”.


This is an order of linguistics that focuses more on the meaning of content as compared to content components such as “Backlinks” and “Keywords”. Here are the following factors that make your content-ready-to-optimize according to semantics rules.

LT (Long-Tail) & LSI (Latent Semantic Indexing) Keywords-

The Long-Tail (LT) keywords help you to expand your global target market. For instance, a flower seller is always a competitor of gift logistics providers & chocolate producers.

In addition, the LSI (latest semantic indexing) keywords mention to keyword stemming or producing synonym keywords to the main keywords. For instance- the company Apple can also be translated as the fruit. If you use in the search iPhone or iPad in the same search, then Google will translate it as the company but not the fruit.

'Mobile-Friendly SEO' Is Pivotal

Undoubtedly, the growth of mobile e-commerce & mobile research has made it vigorous for business owners in order to include mobile SEO strategies in their business plans. To optimize the website for mobile-friendly search engine optimization (SEO) is pivotal in order to meet the criterion of Google that is now known as penalizing the websites, which are inefficient in offering user-friendly mobile services.

Mobile-friendly labels have led to a sudden rise in mobile responsive websites & online stores. There might be chances that business owners may face several setbacks if they do not modify the web pages for mobile phone screens.

Online Security- It Is Must-Have & Less-Known Factor

Online stores, blogs & Web pages are examined by search engines for the security that they provide to the customers as well as visitors. Instead of improving the secured links, you may also make use of security certificates & HTTP links rather than HTTP in order to better search engine ranking.

In addition, business owners need to check on the security systems that are used by the support team in order to keep the customer information safe as all the CMS (Content Management System) will be optimized soon for security scrutiny of the web pages.


This is the new era of the beginning of all these major trends, and it is also a great time to build the foundation & practice them to the better portfolio in the upcoming years.

Monday, September 7, 2015

Why Online Shopping Is So Easy?


If you have something to sell or have a place to sell, then there are day to day realities that owners, managers & workers and the mortar stores encounter that e-commerce sellers absolutely never have to due to that they have made a different decision. Here is the following highlighting these problems as well as inadvertently explains why every online seller needs to plug in order to take their business to the cloud as soon as logistically possible:


Limited Opportunities Of Growth

Suppose that you are a truly gifted shoe designer and have worked hard in order to find out the right material as well as the right workforce, finally, you want to set up your own shoe store. In order to open the physical e-commerce store that will require heavy investment in real estate, capital investment & huge fixed costs. In order to add this, you will have to spend money popularize the online store in order to attract the right footfalls, and then they convert into loyal customers. Now, compare this with an online store.

All you need to spend almost nothing to start selling online. The websites like Amazon that only have zero registration or listing fees, and they also offer free training & support to their sellers. When the order starts rolling in, then an online store seller has the option of using earned revenues in order to invest in the product manufacturing instead of thinking about meeting rent obligations or paying other bills.


Limited Shopping Hours

In today's world, people lead hectic as well as busiest lives. There is suffering betwixt work, family & other things, the customers want to shop as per their convenience. If the client had their way, they would stroll into a store any time betwixt the wee hours till the morning. The brick & mortar store does not give them any kind of luxury, and it must open & close at a certain time every morning & night, therefore, stopping all buying & selling activity for the day.

On the other hand, an online store has not that kind of limitations. Online shoppers can shop anytime & anywhere, but with the smartphone, a PC or a laptop. This is something unique selling environment brimming with convenience plus opportunities which a shop in the local market that can't compete with.

Warehouse Fatigue

The requirement of the warehouse is an encouraging signal in order to look upon that there is growth on the horizon. This is what every business needs, nonetheless, it comes with its set of difficulties. There's a hitch of damage the products, the salaries of warehouse workers, and the cost of maintaining the warehouse.

Each & every obstacle can overcome by using the warehousing diverse facilities that are offered by Amazon for long retailers. That kind of online stores do not merely store your products, they also take the orders from customers, provide them protective packaging, prepare invoices, dispatch them, and at the end deliver the product to the customer. The online stores make the entire process seamless.

There Is Limited Geographical Reach

The physical store can only exist in one place at one time. The company needs to become a lot more successful before the option of the dealership or opening other branches becomes feasible. It means that the reach of the products of physical approach, which is limited to people who live close enough to come in. Translating it into a loss of potential revenue or at least which is how it was before the concept of the online store came along.

In order to purchase online, letting you sell more products to be available to a number of customers across India instead of mere those in close proximity to your online store. The greater the reach, you'll get greater profits, moreover, the satisfaction of knowing that the entire online population of India has access to, and can purchase your products if they want to.


Long Working Hours

This is not only convenient for customers if the store can't be where they are, and sellers are getting a lot of advantages from an online store which functions all its own. On the other hand, the other major benefit of running an online store is the mobility which it allows. Other than the physical stores, you do not need to do is present actually in the store to run it, and worrying about issues such as decor & cleanliness.

The commerce can run from anywhere from using the laptop or mobile app which makes the business easier for sellers.

For Big Business Volumes, The Prime Store & Location

There's no room for doubt in that we all judge books by their cover. The large & fancy store attracts a lot of buyers instead of a small shop selling products which are equally good in terms of quality. The online business models bestow business equality as well as a level of playing area from which to sale, essentially making it impossible in order to judge the book by its cover. The products & stores of everybody display uniformly so that the only aspect that will give the business an edge over competitors is that quality, pricing & service of the products that is how it should be, therefore, giving a level of playing field to every business.



All above-mentioned points mere a few reminders to potential sellers that the online market is the place which is correct right now. Now, this is time to think again about the concept of the shop, and it is no longer made of bricks or any kind of physical stores. The online stores are for ease & an abundance of possibilities.

Saturday, September 5, 2015

Importance Of 'White Spaces' in Web Designs


In the niche of web design, one of the most central & powerful design technique that has gained more popularity over the past years is not only other than – white space. Nowadays, a number of websites are opting for the route, including aesthetics which is minimalist in style plus “white space” is one of the most common beautiful facets of this kind of specific styles.

Generally, white space refers to simply the space between stuff on the page, although, the additional space is not always in white color, nevertheless, it has led to more individuals instead of referring to the negative spaces. It is the term that actually has been used a lot in the world of art, and described as what you get when you paint the area regarding a specific object in order to display the shape itself more accurately. This is something extremely more crucial to understand profoundly that how you can put this sort of space in order to use for the better. We are going to give brief idea that digs more into the world of white spaces:

Most importantly, how to make use of white spaces that is based on the particular purpose of the overall content on the website, and each website utilizes the white space in a different manner. One of the best samples of white spaces can be the landing page of the website that may contain a lot of space due to the main function of page involving showcasing a call-to-action button.

Although, the website which concentrates most of the e-commerce stores that may not contain a big deal of white space due to the reason that all content which the page must include, although, there will still be some amount of “white space”. Apart from this, white space should always be used within the context. Unfortunately, it also means that every website will not embrace any hard- and-fast rules involving this.

Moreover, each type of web design is certainly unique as their own respect. White space should always pair up with different design techniques which work quite well.

Bear in mind that the next pivotal thing is that there will be a few websites that require more or less white space white space as compared to another website would. In some cases, it is pivotal to rely on your own personal intuition.

There are also two aspects that you should be prioritized i.e. Readability & Legibility. The inventory interface must be created in order to help assess the scope of all your content. It should be created before the event starts the process of design. After that, rough content wire frames must be created to determine exactly how much space would be required for these two features.

To add an extra sense of style to the layout of the website, there are three things that you must be considered to utilize them, including asymmetrical white space, different font size & contrasting colors.


Why Use 'White Space'

The white space essentially enables to the command which specific features of the website that they are building should stand over others. Thanks to new layouts that creates, visitors will be more likely to remain on the website for a longer amount of time. Here is the slew of pivotal ways that you can help in order to create that kind of impression.

Keep The Elements Organized

The aspects of creating the website should be handled as efficiently possible, whether we are choosing color schemes, fonts or actual layouts. Whenever a white space is used properly, then it can help to create a sense of sophistication instead of appearing to be so minimalist in style.

Concentrate On The Visitor's Attention On The CTA (call-to-action)

CTA will be allowed to breathe as long as the white spaces bestow them enough space to do so. The visitors of the website can be guided as necessary “call-to-action” or CTA buttons on the website whenever a white space is included is just the right kind of proportions. Therefore, the entire chance of conversions will be enhanced whenever the CTA is framed using 'white space'.

Enhancing Legibility

The white space is also something which enhances legibility that can be achieved via intelligent amounts of spacing between paragraphs & in the margins. There are other things also that can be enhanced in terms of usability, nonetheless, one of the most touted features is that how well white space does with enhancing legibility.

You Can Also Establish Virtual Hierarchy

When you owe your own website, you'll be essentially able to distribute all the content around the world. In fact, this is the entire point of owning your own website. It also begs the following questions to be asked such as how can you display the most important points in order to solidify your online presence?

The simple & short answer is to allow the website to stand out as much as possible. Whilst, it may sound a bit different & crazy, and the content of the website is actually the best way to inhibit the flow. It may whenever the website is viewed, and it becomes virtually enabled. It means that if everything looks quite pretty same, then you would not be able to opt for any kind of pivotal content. Instead of that the essential content should be isolated from everything else in order to allow it to stand out more.

In addition, when you utilize the passive white space that consist of the margins & spacing within typography, and the active white space in order to utilize the white space to help manipulate the users flow. The design will not only obtain an elegant type feel, nevertheless, they will impress as well as engage your targeted audience.

Ending Thoughts:

In the end, 'white space' is something that is definitely something good to use, and this is also something that can generate a great deal of friction betwixt web designers & the client base. It is due to the most clients do not want to see the great deal of-of empty space on their websites resulting the designers having to explain how good of the role of the negative space that can play in the website design.

Surely, white space may seem to be empty & ordinary at first, nevertheless in the end, it will truly enhance the entire get up as well as the feel of the design.

Friday, September 4, 2015

Should You Pick Adaptive Than Responsive Design?


You must be heard many times in the conversation about web design is- which one is better to go with responsive or adaptive? From right now, you are most probably designing every outline of your website with a responsive framework. Nonetheless, the conversation is shifting to adaptive web design, and the conversation has been out there for a little while. The well-known companies- Google & Apple have really helped bring that concept back to the forefront. Is the concept- adaptive design, we really need to think about while designing for modern design? This is one of the biggest issues in web development circles right now is that accessibility of websites across diverse screens.

Adaptive Web Design (AWD)

Essentially, it utilizes many components of progressive enhancement (PE), and this is the way to define the set of design methods that concentrate on the user, but not on the browser. To use a predefined set of a layout sized based on diverse screens along with CSS & JavaScript.

Like responsive web design (RWD), adaptive web design (AWD) is rooted in trying to create a better user experience across the multiple screens. Whilst responsive design is commonly one design that embraces slight variations from device to device. Adaptive web design is a little bit different as in the aesthetic look & feel. With AWD, the magic is in that device, as well as device-specific features that are detected. The website is served to the user based on that information. As a result, the customized websites for the user's devices, however, it can result in a less consistent cross-device experience as compared to responsive design.

An adaptive design is something that you can't always notice. One of the best interfaces is where the users do not feel the hand of the web designer. The much difference between adaptive & responsive occurs in how an adaptive website works. It is not like that adaptive web design can't or would not, nevertheless, it does not always have to.

Adaptive Differs From Responsive Web Design (RWD)- Here's How

The idea & concept behind between two styles of designs are similar, but both are not the same thing. What is the main difference is that HTML & CSS, and how information is served to users? Here is the most simple explanation between two is:

Responsive Design is client-side, which means the entire page is delivered to the device browser. After that, the browser changes how the page appears in the relation to the dimensions of the window of the browser.

On the other hand, adaptive web design is server-side, which means before the page is even delivered, then the server detects the attributes of the device, and loads the version of the website, which is optimized for its dimensions & native features.

When we talk about adaptive, it is the server working hard in order to deliver an optimized page. On the other hand, responsive- it's a device who has beholden to media queries.

Comparison
  • One of the biggest similarity between is that both allow websites to be viewed in mobile devices as well as across diverse screens, eventually, to provide visitors with a better mobile user experience.
  • The two methods are different in their delivery of the responsive & adaptive web design. Responsive (RWD) relies on flexible & fluid grids. On the other hand, AWD relies on predefined screen sizes.
  • One of the major differences between is that RWD may take more code & implementation strategies with the fluid grids, CSS & flexible foundations, on the other hand, AWD has an efficient & layered approach that utilizes scripting in order to aid with adapting to diverse screens & devices.

The Benefits Of Using Adaptive

Using adaptive web designs has a lot of benefits, and the discussions on that make a lot of sense.

Enhanced Flexibility- You can easily make changes in the coding area without the slightest change on the whole website. Therefore, if the button does not work for users of iOS, you can also make the adjustments without possibly breaking something which is not working for users of Android.

Better Performance- Due to this way, the website with better performance is served. Rendering fast & more efficient for users.

It urges about better content strategy- Since the emergence of your website for diverse devices, then you can design functionalities in a great way. It makes you think about better content strategies as in how do you want users to engage with the users? It also urges the ways that can make it more engaging.

Make changes in the website design strategy where you build responsive to adaptive websites that require changes in the way that you may think regarding the design process even you may be building multiple versions of the website. Here're some ways for web designers as in, how to think about responsive process & create the website in that manner:
  • The Breakpoints- The layouts must work in the following widths as in 480, 600, 840, 960, 1280, 1440 & 1600 pixels. To know more about widths as in allowing you quickly prototypes for numerous devices & using tools.
  • Patterns- The user action behavior plus patterns is based on screens are as follows- transform, divide, expand & reflow.
  • Grid- With consistent margin, gutter & 12 column framework is mostly preferred, which align to the baseline grid. Grids can be full width or centered.
  • Surface Behavior- It must adapt due to screen sizes in particular ways, including width, visibility & descriptions.

It also includes the actual set of templates for diverse devices as in including three templates tablets, desktop & mobile. You will also need a couple of guidance for how you plan in order to use the grids & breakpoints, as well as what adaptions will occur at what points?

Should You Go For Adaptive Web Design?

It all comes down to one of the major questions is that should you go for AWD? If you are searching for universal questions, then you are not going to be happy with the answer. It really depends on the requirements of the projects and the type of design you choose. Choose AWD only if:

You can handle & maintain adaptive template & resources.
You can create different kind of experiences for each of these devices.
Device-specific experiences are needed.

Eventually, it really comes down to one thing is that by using it, you can always create common & desired experiences that users want to be the part of the world.

Wednesday, September 2, 2015

Here's Why­ Google Has transformed Its Logo Into Exemplary One For The Better



Again! The Transformation of Google's logo has done.

Since the emergence of it, Google has drastically made changes. Now, the management of the company has changed, hence, looks are changed, but the essence is the same!

More often, Google has made changes to its exemplary logo many times, whether it tributes to a person or a group of people or for an event or something. Changes happen with Google's logo.

Nevertheless, we have never seen such a drastic change as we all can see right now.


What's The Reason Behind It?

The company has made all these changes mainly for mobile users as in earlier, as a top prior web browser- Google was maximum accessed through desktop by people in order to search for relevant information or something. Nonetheless, the time has changed now! People do prefer other devices, especially Smartphone, Tablets, iPad, etc. People do use Google for a diverse reasons, including apps and plenty of things.

Users can access Google easily through diverse platforms, devices & apps such as mobile phones, watches, the dashboard of your car etc. & of course from your desktop, too.



You can see the magic of Google even from grand to the very small screen of your device!


Initially, the logo was developed according to the single desktop browser page. Right now, it has been updated for a realm of seamless computing around a wide variety of devices as well as different sorts of inputs such as type, tap or talk. The company is bidding goodbye to little blue colored 'g' icon, and replacing it with a four-color “G”, which matches the logo.

With all these drastic changes, the company also clarifies that the new logo is no longer a “fixed image”, and they will also use animations such as you can see it below. Initiating the voice search, for instance, the logo will be changed into four color lines & dots in order to correspond when the app is listening after the command “OK, Google”!


The looks are aesthetic yet functional, and we have already loved it! How do you feel about the new logo? Share with us!
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