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Friday, October 9, 2015

How to Boost Your Social Media Engagement

As a business owner: you need to think of “social media” like fishing. However, a lot of people approach social media marketing with any bait whatever.

What About “bait” That We're Talking About? Is It Engagement?
In order to set up an account of Twitter & Facebook page, both are good for embarking, nonetheless, if you do not attach anything good in taste at the end of the pole, then you will be fishing for a quite long time for viable lead. Here are some tips in order to boost your social media engagement for better:
Geo-Target- In case, if your business is to say, New York, and you do operate in a specific location or you are organizing events or something, or you are merely trying to get people in the front door of the establishment, and then you are not going to have a luck if you are marketing to Omaha.

In order to determine, who is tweeting relevant keywords in your searches, using conduct searches. There is a simple way to do it by using Twitter's own search function on Twitter.
Pivotal To 'Be Useful'- Stalk what people are posting, or tweeting on Facebook & Twitter, respectively. Lend a hand, if you can do this. Setting up searches for specific “problem areas” in your industry.

For instance, a web designer may look for people having issues installing WordPress or a chiropractor may really search to look for people tweeting regarding back pain. In case, if you reply back with something helpful, after that, a person is very likely to stay in touch with you as well as follow what you have to say! Just face it! People do buy what they really like. The approach may not convert the leads spontaneously, but it is well worth having something good cause irons in the fire. 
 
Discover Where You Stand- Enormous brands do use social media as their very first platform where they can actually sell & make money. Undoubtedly, social media is a free advertising platform where they can simply “sell”. If you are making efforts in order to shape an absolutely unique brand to identify your audience thru social media, all you need to know is that- how aware people are of your business/ product/ services, whether they take your business either positively or negatively. It also makes you more informed decisions as opposed to shots in the dark! 
 
The tool 'Mention', allowing the ability to listen in on the conversation regarding the brand and its related keywords around the web. In order to use the tool 'Mention', not merely do you get to hear in real time what is being related said about you online, plus you even get to participate in this conversation directly.
It allows you to take track & analyze the position over time, and helping you out to judge the effectiveness of all your social media efforts.

On the other hand, the other powerful tool is 'Talkwalker' that put all online activity surrounding your brand in a single as well as searchable place. Opt the search terms (company's name, industry niche, etc.) and watch the related posts that appear alongside that is easy-to-understand as well as approachable data. You can also even sort out the results by engagement statics in order to stalk your rival's activities.

It also provides handy “hashtag cloud” visualizations that explain the activity surrounding related hashtags. Either the hashtag is an official part of your campaign or fan-generated, then you will be able to track its use over time and any positive or negative sentiment that is attached to it.

Do not Automate Engagement- Undoubtedly, we all have a busy schedule, and in order to succeed social media marketing strategy, you can't automate the engagement side. The social media may be virtual, but it is still a real human interaction. Simply, you cannot automate the engagement. But, you can organize it, and numerous tools are out there in order to help you keep track all of your social media marketing. You can collaborate with your team of people in order to get it all done. In short, do not automate engagement. 
 
Get Credible Spokespeople for Free- In order to talk about your brand on social is amazingly good, but getting essential as in people do talk about that as it stimulates your audience's interest, and takes your brand visibility to the new level. Advertisements are known very well for decades as what social media marketers are merely realizing as in social media is simply gold for your brand.
There's a powerful tool- HARO that will help your brand out in order to take place on the front page of The New York Times without spending a single penny. The tool connects you journalists in need of interesting new content with experts who need a platform in order to publish their stuff. It means that- you can bestow an interesting & novel content, which features your brand to reporters who are looking for the latest scoop.
It also sends the alerts regarding journalists in the need of “sources” in specific areas, plus you can reach out to the ones, which match your skill sets. It gives your brand an immense opportunity to be featured on respected platforms, which may not have been able to get on otherwise. 
 
Deal With Customers' Problems In A Jiffy- To get face-to-face interaction with users in a real time is an option, which is not a marketing platform other than social media offers. Then, why downgrade the critical function of CRM to traditional channels such as phone or email? The industries that have invested in CRM thru social media regularly harvest the advantages of spontaneous, plus engaging conversations with customers instead of plain & odd complaint resolutions.
Another social CRM tool is 'Nimble', which allows you to offer customer care over social media platforms without a hitch. The tool 'Nimble' does a bunch of things extremely well. It also builds detailed customer profiles by collecting data from diverse sources, including Gmail, Facebook, LinkedIn and more.

It also tracks step by step every interaction that you have ever had with each user, therefore, offering a clear portrait of every customer. The rich customer data helps you to respond them in a more meaningful way, and on the platforms they are most comfortable with.

The conversions around platform all come into one location in order to create a unified inbox from where you can respond to every customer input spontaneously.

Simply, use social media as a powerful tool in order to build strong bonds rather than hard selling to them with each post & tweet!

Tuesday, October 6, 2015

Some Unknown Techniques To Increase Website Performance


There's no secret that the people are much fascinated by faster runner, computer processor, fastest car, and even fastest website! That's true. Undoubtedly. In the world of technology, in order to optimize the website thru responsive web design is a must in order to achieve high performance & top speed.

It is especially true with the statement that 5th of the world's population does access the Internet thru mobile devices only. Due to the fact that the websites need the ability to quickly compatible with the variety of devices. The companies which choose not to go responsive, then the performance suffers a lot eventually. It can be attributed to three things such as rendering performance, programming interface and loading performance.

On this blog, focusing on how to avoid the most popular blunders people make, nonetheless, first of all, we want to introduce a few rules that specify when an application can be called “foremost”.

To Shed The Excessive Weight
With a lot of codes, you must have a massive application, but you'll find out that in most of the projects, one of the biggest problems of yours is to end up with the images. They increase the HTTP requests count and load time. In case, if you make use of a high-quality transparent PNG files that it can be even more a headache. Until you start to use of appropriate tools, learn how to organize image sets as well. The very first step to organizing images is to properly prepare them. However, it is easy to optimize JPEGs, and people often complain that there is no way to optimize PNG images due to decreasing the quality. Withal, have a look at the old concept, which is “color quantizer” application. It is a great tool for optimizing PNG images without losing quality, and the images will look sharp after the correct optimization.

Minimize The HTTP Requests
According to sources- the load time of the web page is spent on downloading the diverse parts of the pages, including stylesheets, images, scripts, flash, etc. One of the quickest ways to enhance the website's speed is to simplify the design-

  • Use CSS rather than images whenever possible.
  • To fuse multiple stylesheets into one.
  • Reduce scripts & put them at the bottom of the page.

The other way to optimize images is thru “sprites”. It allows you to reduce the quantity of HTTP requests that is one of the key points for the fast web page loading.

We recommend you a plug-in, for sprite auto-generation, use SASS and Compass. That is also called “easy spirits”, and it is quite easier. This plug-in will help you not only increase the speed of the website, but to elevate the productivity.

Keep Things Simple
In case, if you are using less popular web browsers such as IE8 (Internet Explorer 8)or lower or other outdated browsers, then you are merely aggravating your work, the performance of web, and patched places that are becoming heavier, till they become unbearable. Whilst IE8 is still in the marketplace, most of the users & developers will be happier in order see default web components, which perform faster. It will also help you out to save money.

Bear in mind that you should pick the “web fonts” carefully. Remember, in order to limit font families & variations, you can lessen the web loading time by only using essential fonts, which are commonly used.

The Essentials Of Optimizations
Staying updated with the performance of the website, bear in mind the following pivotal tips-
  • Minify the CSS files & reduce file quantity to the minimum.
  • Do not use the @import rule in the CSS files.
  • JavaScript files should be loaded before closing the body tag.
  • Load the CSS files only in the Head Tag as soon as possible.

 Reduce The Server Response Time
Your target must be a server response time less than 200 milliseconds. If you do follow the tips, you are about to achieve your goals.

Enable Browser Caching
If you visit the website, the elements on the page that you visit that are stored on the hard drive in a cache or a temporary storage. And the next time you visit the website, your web browser can load the page without having to send another HTTP request to the server.

Suppose, someone visits the website very first time, it must be downloaded the HTML document, JavaScript files, stylesheets & images before being able to use your web page. It may be as of 30 components & 2.4 seconds.

When the page has been loaded and the different components which are stored in the user's cache, and only a few components needs to be downloaded for subsequent visits. All cacheable resources, including image files, JS & CSS files, PDFs, media files, etc., set expires time to a minimum of one week, and preferably up to 1 year in the future.

Enable Compression
The larger web pages are often times 100kb and more, resulting they are bulky and slow to download. One of the best ways to speed up the load time is to zip them, and the technique is called as compression. By compressing, it reduces the bandwidth of your pages, therefore, by reducing HTTP response. There's a tool called as “Gzip”.

Prioritize above-the-fold Content
We just recommend you that you use only one CSS stylesheet & no inline CSS- there is one caution that you need to consider. You can improve user-experience by having above-the-fold load faster even the rest pages takes a few seconds to load.

Wrapping Up
Undoubtedly, some of these tips are easy to implement, however, there are a few advanced tactics, which can be intimidating if you ain't technically inclined. 
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